From the site you linked:
McFact No. 6: After careful deliberation, the jury found McDonald's was liable because the facts were overwhelmingly against the company. When it came to the punitive damages, the jury found that McDonald's had engaged in willful, reckless, malicious, or wanton conduct, and rendered a punitive damage award of 2.7 million dollars. (The equivalent of just two days of coffee sales, McDonalds Corporation generates revenues in excess of 1.3 million dollars daily from the sale of its coffee, selling 1 billion cups each year.)
McFact No. 7: On appeal, a judge lowered the award to $480,000, a fact not widely publicized in the media.
The exact amount isn't particularly important. It was punitive at $2.8 million and it's still punitive at $480K assuming that the medical bills wasn't $480K. The fact was that the punitive damages numbers was a cost much greater than the medical expenses involved because it's meant to be punitive. Obviously how much to punish by is up to debate.
Those who settled with RIAA still pay a lot of money to settle. In some sense you can say those people paid so you don't have to.